Colombia Birdfair is a massive event that brings hundreds of birders together to enjoy some of the best birding in the world. After attending and presenting at the fair for the first time in February 2023, a few things stood out to me as great additions to any birding event.
Birding El SalvadorMountains, Coasts, and Lava Fields I’m in awe of the vibrancy of El Salvador—its beauty and its people. I can’t say enough good things about the five days that I spent there. El Salvador is about the size of Massachusetts and goes from the coast to about 7,000 feet. There are more than…
Since the Pandemic Began…An update from Mollee An excerpt from Booms and Peents, Nighthawk’s little magazine. Read or download the full magazine for free » As of this writing, the last time I saw many of my birding friends was at the Space Coast Birding and Wildlife Festival in January 2021. I had just returned…
CLIENT SPOTLIGHT Hawaii Bird Tours REBRANDING, WEBSITE DESIGN, AND CONTENT CREATION What better time than a travel-halting pandemic to launch a bold rebrand and website? A bird guide gone full tour operator with the most expansive tours in the aloha state TAKE A 1-MINUTE TOUR OF THE HAWAII BIRD TOURS WEBSITE The Who Hawaii Bird…
A COMPLETE Birding Event Checklist EVERYTHING YOU NEED TO PREPARE AND BRING AS A VENDOR DOWNLOAD THE PRINTABLE CHECKLIST Preparing for the event Several months out Set goals for the event (Getting leads? Making sales? Networking?) to guide your booth plan Evaluate your booth design Confirm your spot and pay booth fees Secure a presentation…
Five Website ConsiderationsThis Marketer Wants You to Know An excerpt from Booms and Peents, Nighthawk’s little magazine. Read or download the full magazine for free » Website design is one of Nighthawk’s most popular services, and for good reason: websites are arguably the most important marketing tool that a business has. It’s no secret that…
CLIENT SPOTLIGHT Birding Experiences Costa Rica CONTENT CREATION AND DIGITAL ADVERTISING The Who Birding Experiences Costa Rica, a premier tour operator specializing in custom tours The What Birding Experiences has a strong following and stellar reputation, and came to Nighthawk looking to find fresh ways to jumpstart their tours as travel resumes. Holly Garrod joined…
Smart and Simple MarketingThree Techniques that Save Time and Build Consistency An excerpt from Booms and Peents, Nighthawk’s little magazine. Read or download the full magazine for free » From day one, Nighthawk’s focus has been to use simple and effective techniques to make a lasting impression on our clients’ organizations and lives. These are…
So What’s the Birding Co-op?An Insider Look An excerpt from Booms and Peents, Nighthawk’s little magazine. Read or download the full magazine for free » As of September, The Birding Co-op has been around for a year. What started with a group of friends discussing a piece of the birding world that was missing in…
