Consultations to Gain Confidence in your Marketing Strategies
implement a thoughtful marketing plan and see real results
Get inspired • Execute solid strategies • Become confident in your marketing
Introducing: marketing consultations. I started Nighthawk after realizing that there was a need for specialized marketing in the birding industry. Many birding companies are small businesses that don’t have the resources to market their products or services to their full potential. Typical marketing and advertising companies don’t understand the bird watching market, which limits their ability to help companies like you. That’s why I use my experience and knowledge of the birding industry to focus on marketing assistance for businesses related to bird watching.
I have plans for businesses of every size and budget. Browse below ↓
Startup Session
1 hour | Few spots available | Virtual or in person*
In this startup session, we’ll go over the fundamentals for you to build your marketing plan for your business—how to rethink the marketing funnel, how to create marketing goals that you can actually reach, and the actions to take to create a successful marketing strategy. Come with your questions and frustrations that you’re facing in your business, and we’ll address each one together to give you confidence in your marketing decisions.
- Apply for a startup session
- Meet for your startup session and marketing Q&A
- Become more confident in your marketing decisions
Create a Marketing Plan Session
6 hours | Virtual or in person*
When you’re ready for a full revamp of your business’s marketing plan, schedule a marketing plan session. You’ll receive copies of my marketing plan workbook for you and your staff, and together during our session, we’ll complete the workbook and set goals for your business. Then, we’ll build a unique marketing plan for your business that will do more than make sales—it will build a loyal following of repeat customers that share in your company’s vision. You’ll leave this session with a completed workbook and actions to take to implement your marketing plan.
- Complete the application and schedule your session
- Receive my marketing strategy workbook for you and your staff
- Meet for your startup session where we’ll complete your workbook, build your marketing plan, and create action steps for you to take
- Move forward in confidence with your new marketing plan
Quarterly Marketing Plan Sessions
One 6-hour create a marketing plan session | One 4-hour marketing session each remaining quarter | One additional one-hour call each quarter | Virtual or in person*
If you’re ready to implement a new marketing plan for your business, but want accountability to help you achieve your goals, enroll in quarterly marketing sessions. We’ll start with the Create a Marketing Plan Session. With copies of my marketing plan workbook for you and your staff, together we’ll create goals, design a unique plan that builds a loyal following of repeat customers for your business, and create actionable steps for you to implement. Each remaining quarter, we’ll meet to track progress toward your goals, expand your marketing plan, and create steps for the next quarter. In addition, use an extra one-hour call with me each month to work on specific strategies, train specific staff members, or answer questions about your marketing plan.
- Complete the application and schedule your first session
- Receive my marketing strategy workbook for you and your staff
- Meet for your startup session where we’ll complete your workbook, build your marketing plan, and create action steps for you to take
- Move forward with confidence in your marketing plan with quarterly progress meetings to maintain accountability
- Use your extra quarterly calls to hone your marketing plan
Monthly Marketing Plan Sessions
One 6-hour create a marketing plan session | One 4-hour meeting or two 2-hour meetings each month | Virtual or in-person
This plan steps up accountability to an even greater level with monthly or bi-weekly sessions, allowing me to get even more hands-on with each step and strategy in your marketing plan. We’ll start with the Create a Marketing Plan Session. With copies of my marketing plan workbook for you and your staff, together we’ll create goals, design a unique plan that builds a loyal following of repeat customers for your business, and create actionable steps for you to implement. From there, we’ll meet once a month to track progress toward your goals, expand your marketing plan, and create steps for the next quarter. Or, we can break down our monthly meetings to two 2-hour sessions that focus on specific strategies, train specific staff members, or answer questions about your marketing plan.
- Complete the application and schedule your first session
- Receive my marketing strategy workbook for you and your staff
- Meet for your startup session where we’ll complete your workbook, build your marketing plan, and create action steps for you to take
- Move forward with confidence in your marketing plan with quarterly progress meetings to maintain accountability
- Meet monthly or bi-weekly to continue to hone and increase the power of your marketing plan
Add-Ons to Marketing Services
- Marketing plan calendars
- Outlines for content marketing
- Automated email campaigns
- Social media advertisements
- Templates to repurpose your content
- Evaluation and update plans for current content
- Audience avatar creation
- Goal analysis
- Advanced marketing plan roadmap design
- Custom add-ons
Why a la carte? Because I work with businesses of all sizes, and I want to offer services for every budget. If you don’t have the time or manpower to hire a full-time marketing specialist, but need guidance to implement a prosperous marketing plan, then start by selecting the session that works best for you. Then, choose the add-ons that best fit your needs.
*Travel for in-person sessions are at the business’s expense. I have limited availability for in-person sessions at some birding festivals and events throughout the year. Learn more here.
Nighthawk
Helping birding and ecotourism businesses succeed.
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Consultations
Startup session
Create a marketing plan
Quarterly sessions
Monthly sessions
Digital
Website development
Email marketing
Digital publications
Online advertising
Social Media
Social media management
Advertising
Event coverage
Pre-written posts
Content calendars
Print Design
Print ads
Catalogs
Pamphlets
Business cards
Trade show materials
Branding Services