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Nighthawk’s Services

Marketing Plan Development

No more guesswork. Stop stressing about how to market your business, and let’s create a customized, step-by-step marketing plan for you.

Content planning sessions: a simple process to go from frustrated to confident in your marketing efforts. Many birding companies are small businesses that don’t have the resources to market their products or services to their full potential. Typical marketing and advertising companies don’t understand the bird watching market, which limits their ability to help companies like you. That’s why I use my experience and knowledge of the birding industry to focus on marketing assistance for businesses related to bird watching.


Caracara Costa Rica, Birding Ecotours

  1. Schedule your content planning session
  2. Receive your marketing strategy blueprint for you and your staff
  3. Meet for your session where we’ll complete your blueprint, build your marketing plan, and create action steps for you to take
  4. Follow your marketing plan and move forward with confidence

Website Design

Websites are a cornerstone of Nighthawk’s services.

Website design and development has become Nighthawk’s most popular service. I create beautiful websites that attract more traffic and sales while decreasing your workload for website maintenance. I work with a single website client at a time to give you my undivided attention as I build your new site.


Sabrewing Nature Tours, Time and Optics, Hawaii Bird Tours

Time and Optics website
Why Businesses Should Blog

Event Assistance

Assure success in your upcoming virtual or in-person birding events.

Working with events was a foundation of my professional career, and through Nighthawk, I help a select number of birding events succeed. Whether you need assistance improving an annual event, taking an event virtual, or are starting something new, I can help you through consultations, planning, advertising, and managing an event.


Space Coast Birding and Wildlife Festival, Frontiers in Ornithology, Southeast Arizona Birding Festival, American Birding Expo/Bird Watcher’s Digest

  • Assistance with planning and scheduling
  • Event advertising
  • Online registration management
  • Coordination during event
  • Event websites

Other Services

Additional services and custom projects are available on a limited basis. Email Mollee to request a custom project.


Georgia Audubon, Icaro Birding, Hawaii Birding Tours, Avian Conservation of Appalachia, Partnership for International Birding, Natural Selections Tours

  • Website improvements
  • Email marketing
  • Digital publications
  • Online advertising
  • Social media management
  • Advertising
  • Event coverage
  • Pre-written posts
  • Content calendars
  • Print ads
  • Catalogs
  • Business cards
  • Trade show materials
  • Branding Services

Helping birding and ecotourism businesses succeed.

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