I’m a huge advocate for having a blog on your site, and since you’re here, you already know how important it is to have a blog on your website! However, creating and maintaining a blog can be overwhelming, especially when your business is small and you are juggling a lot of responsibilities. I get it.…
You should have a blog on your company’s website. Period. No exceptions. Why blog? I’m so glad that you asked. Here are seven reasons to have a blog. Note: If you already know you need a blog, but don’t know how to get started, then this is the post for you! 1. It gives your audience…
With all of the time and effort that goes into an email campaign for your business, you want to know that the payoffs are worth it. Here’s a breakdown of Nighthawk’s email strategy to get you started in the right direction.
If asked your company’s marketing plan, what would you say? Think of a marketing plan as a roadmap for introducing and delivering your product or service to potential customers. It does not need to be long, and it doesn’t have to cost a lot of money to complete, but it will take some research and…
The marketing mountain models your customer’s journey, starting from when they first hear about your business, moving towards converting (or making a purchase), and ending at advocacy for your business to their peers. The mountain gets smaller as your audience narrows between each step. Different marketing authorities vary the number of stages or categories in…
Want to improve your marketing, but not sure where to start? Answer these questions to evaluate your company’s marketing strengths and weaknesses.