The Who

Birding Experiences Costa Rica, a premier tour operator specializing in custom tours

The What

Birding Experiences has a strong following and stellar reputation, and came to Nighthawk looking to find fresh ways to jumpstart their tours as travel resumes. Holly Garrod joined the Nighthawk team for this exciting endeavor of creating a giant piece of content that covers everything a birder needs to know to plan a trip to Costa Rica. The resulting product is a hefty guide that will live digitally and can be used in print as well.

What’s Next

We’re launching a digital advertising campaign to help birders learn about this fantastic new guide, driving traffic to the Birding Experiences website in the process. By doing so, we’re transforming the site into a full-fledged resource that any birder with an interest in Costa Rica will find valuable, positioning Birding Experiences as the go-to source for all things Costa Rica birding and keeping them top of mind when birders look for guided opportunities.