Instagram only gives you one place to link to a URL—in your bio. If you want to have multiple Instagram links, they need to be organized within your bio URL.
There are many link service tools that you can use to create a “link in bio” page, such as Linktree. However, using a third-party website to for your links doesn’t allow you to immediately capture that site traffic.
I am a huge proponent of getting traffic directly to your site as quickly as possible. That includes getting traffic from social media. Unlink on social media channels, you can control your entire user experience on your site. That’s why I built this simple Instagram Links page on my website. My bio link stays the same, but every time I want to add a link to an Instagram post, I add the photo to this site page and link it here.
Rather than list every single photo, I only add the most important ones—usually 6-10 links at a time. Below those photos, I have a few buttons to popular pages on my site, like my homepage, services page, and blog.
Instagram isn’t my biggest source of site traffic, but I’ve found it to be one of the best channels to drive conversation. Having this page to organize my links keeps engagement and site traffic high. If you want advice on how to create a similar page, shoot me an email.
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