CLIENT SPOTLIGHT Birding Experiences Costa Rica CONTENT CREATION AND DIGITAL ADVERTISING The Who Birding Experiences Costa Rica, a premier tour operator specializing in custom tours The What Birding Experiences has a strong following and stellar reputation, and came to Nighthawk looking to find fresh ways to jumpstart their tours as travel resumes. Holly Garrod joined…
If asked your company’s marketing plan, what would you say? Think of a marketing plan as a roadmap for introducing and delivering your product or service to potential customers. It does not need to be long, and it doesn’t have to cost a lot of money to complete, but it will take some research and…
The marketing mountain models your customer’s journey, starting from when they first hear about your business, moving towards converting (or making a purchase), and ending at advocacy for your business to their peers. The mountain gets smaller as your audience narrows between each step. Different marketing authorities vary the number of stages or categories in…
Don’t do it for us, do it for yourself. Switch to fabric banners instead of vinyl, and thank us later.
Want to improve your marketing, but not sure where to start? Answer these questions to evaluate your company’s marketing strengths and weaknesses.